Hi THere! 

I’m Dan Rosenbaum and I'm here to help your destination stand out. With over 17 years of experience in marketing, I've had the privilege of working with some incredible brands and destinations to create campaigns that resonate, engage, and deliver results.

What I Bring to the TabLE

  1. Proven Track Record: My campaigns have generated real impact - like the award-winning "Always San Francisco" campaign that delivered $28.5M in economic impact and 98K room nights.

  2. Global Perspective: From leading campaigns in China, United Kingdom, France, Germany India, Mexico and Canada to managing multi-city collaborations, I've driven results across cultures and continents.

  3. Data-Driven Creativity: Under my leadership, we grew web traffic to over 12M annual visits, built social media audiences beyond 1.2M followers and generated more than 600K hotel room nights.

  4. Strategic Partnerships: I've built co-op programs that generated $150M+ in hotel revenue and strengthened relationships with key stakeholders.

Why Work With Me?

I get it. Marketing a destination is complex. It demands both creative vision and analytical precision - transforming visitor data into engaging campaigns, measuring the impact of every dollar, and proving the value of each marketing decision. My approach combines strategic creativity with rigorous measurement to create campaigns that both inspire visitors and deliver concrete results.

Here's why clients choose me:

  • Personalized Solutions: Your destination is unique, and your marketing strategy should be too. I don't believe in one-size-fits-all.

  • Real Results: From managing social media to leading global marketing strategies, I've driven success at every level.

  • A Trusted Partner: I bring enthusiasm, reliability, and a collaborative spirit to every project. My clients know I'm as invested in their success as they are.

What I Offer

STRATEGIC MARKETING PLANNING

→ Comprehensive Marketing Strategy Development
→ Audience Targeting & Segmentation
→ Competitive Positioning Workshops
→ Competitive Positioning Workshops

DIGITAL MARKETING TRANSFORMATION

→ Website Performance Optimization
→ Social Media Strategy & Content Planning
→ Digital Advertising Campaign Management (Domestic & International)
→ Analytics Implementation & Optimization

CAMPAIGN Planning & EXECUTION

→ Multi-Channel Campaign Planning
→ International Market Adaptation
→ Campaign Measurement & Optimization
→ Co-op marketing program design and management

WHY THIS MATTERS

Because I've witnessed firsthand how the right marketing strategy transforms destinations. When San Francisco faced a post-pandemic tourism crisis, we didn't just need pretty pictures—we needed strategic interventions that rebuilt traveler confidence while driving immediate economic impact. My campaigns generated $150M+ in hotel revenue because they connected emotional storytelling with tactical conversion drivers.

Your destination faces unique challenges: competing for limited traveler attention, justifying marketing investments to stakeholders, and translating visitor interest into economic impact. I've navigated these exact challenges for major destinations, building programs that deliver measurable results while strengthening destination brand equity.

In a world where travelers have endless options, success isn't just about visibility—it's about creating meaningful connections that inspire action. My approach integrates creativity with analytics, ensuring your marketing doesn't just look good, but performs exceptionally. When budgets are scrutinized and stakeholders demand results, having a strategy that delivers both inspiration and measurable outcomes isn't just nice to have—it's essential.

Why Partner With Me?

Because I've been in your shoes.

I know what it's like to:
→ Navigate challenging stakeholders
→ Maximize limited budgets
→ Prove marketing's worth
→ Turn data into strategy
→ Build high-performing teams

And I've turned those challenges into award-winning solutions.

What You Get:

  • A marketing partner who thinks strategically but isn't afraid to execute

  • Data-driven creativity that delivers measurable results

  • Experience that spans from social media to global campaigns

  • Someone who understands destination marketing from the inside out

Ready to transform your destination's marketing?