Dan Rosenbaum

Global Marketing

Dan
Rosenbaum

I like to tell stories in 280 characters or less. Sometimes more.

For more than 15 years, I have served as a goal-oriented marketer and manager. I tell powerful stories through content, digital advertising, and social media — for brands across entertainment, music, technology, and most recently, travel.

At the office, I power each campaign with actionable strategies that drive meaningful KPIs and measurable ROI, with a deep understanding of marketing funnels and customer journeys. Outside of the office, I power myself with craft coffee, a playlist of good vibes, a growing list of books to read, and satisfying my wanderlust near and far.

DanRosenbaum.jpg
 

Objective

Marketing Generalist who is always executing, learning, adapting and leading teams

I have experience managing internal teams, multiple agencies and working cross-functionally. I love to roll up my sleeves to experiment, optimize and do some heavy lifting.

 

Experience

Vice President, Global Marketing [San Francisco Travel - Location: San Francisco]

June 2010 - Present | Previous: Senior Director, Global Marketing (May 2022 - December 2022), Director, Global Digital Marketing (May 2017 - May 2022), Sr. Manager, Content and Social Media Marketing (July 2015 - May 2017), Manager, Content and Social Media Marketing (November 2014 - June 2015), Manager, Digital and Social Media Marketing (December 2010 - October 2014)

Responsible for leading content development and advertising, social media strategy & planning, and analytics across leisure and international visitors for the official destination marketing organization for San Francisco geared to driving 24M+ leisure, business and international travelers to the city. Directly managed a team of five and several international agencies. Set and manage all digital advertising, content and social media budgets.


CASE STUDIES


Senior Social Media Manager [Creative Asylum - Location: Los Angeles]

January 2009 – December 2010 | Previous: Social Media Manager (January 2009 - December 2009)

Lead social media marketing across all clients, which included Fortune 500 companies in the automotive, entertainment and technology and video game industries for Creative Asylum, an integrated advertising agency focused on building lasting digital, social and video campaigns. Supervised and managed a team of six.

Knowledge And CapAbilities

Analytics

Google Analytics ● Google Data Studio ● Google Tag Manager ● Omniture ● Sprout Social

Content

Content Planning & Production ● Global Social Media Management & Strategy ● Live Video Production ● Short Video Production (TikTok, Reels) ● Content Translation ● SEO

Digital Marketing

Search Ads ● Social Media Ads ● Native Advertising ● Display ● OTA Partnerships ● Influencer Marketing & Partnerships ● Marketing Personalization ● Media Planning

Email

Mailchimp ● Pardot ● Revue ● Automation

Operational

CMS (Drupal, Wordpress) ● CRM (Salesforce) ● MS office (including Excel and Powerpoint) ● Photoshop ● Basic HTML

Experience

Y-axis is proficiency

Skills

Global Expertise

Y-axis is proficiency
 

Sample Work

 

InterestS

World Travel
Foodie
Reading. Always a book in hand.
Fantasy Football Player
Music Mixtape Maker

What I’m Reading

If you want to be in good mental shape, you have to consume the right content. That’s why I’m an avid reader. Here is a growing list of books I’ve read over the years. Check back periodically for updates and recommendations.

Education

University of Colorado, Boulder

B.S. BUSINESS ADMINISTRATION
EMPHASIS: MARKETING, MANAGEMENT
Graduated May 2007

Awards

  • Adrian Silver for the SF Recovery Campaign (2020)

  • Adrian Bronze For the Celebrity Video Series (2020)

  • Poppy Award For the Best of California Campaign (2020)

  • Destiny Award for The Best of California Campaign (2019)

  • Adrian Gold for “Always Welcome” Campaign, HSMAI (2017)

  • Adrian Gold for Summer of Love 50th Anniversary Campaign, HSMAI (2017)

  • Destiny Award for the Summer of Love 50th Anniversary Campaign, ESTO (2017)

  • “30 Under 30” Emerging Leader in Tourism and Travel, California Travel Summit (2012)

  • Magellan Gold Award, Travel Weekly (2012)

Want to Chat?

Be sure to say hello to me on Twitter at @danjrosenbaum.