China — Global Marketing Case Studies

New York x San Francisco Holiday Campaign

Building off the success of the Best of California campaign, San Francisco partnered with another iconic U.S. city, New York, to target Chinese visitors over Lunar New Year with a bi-coastal itinerary.

Dan RosenbaumNovember 10, 2020China, Digital MarketingComment

Best of California Digital Campaign

The Best of California campaign was a first-of-its-kind co-op between San Francisco and San Diego targeting FIT travelers in China.

Dan RosenbaumFebruary 20, 2020China, Digital MarketingComment

Always Welcome Video Campaign

In 2017, President Trump enacted a travel ban against seven Muslim countries, sparking outrage in the US and a significant drop in demand to visit San Francisco. In response, we rolled out our “Always Welcome” campaign.